The brochure was created to help bring awareness to who Herb Lubalin is, the role he played in the graphic design, and the impact he left on the community. The brochure has examples of his works ranging from when he was in college to the last projects he ever worked on. Other topics that will be mentioned are why he is the father of infographics, a master at creating and art directing magazines, as well as the typefaces that he created.